Wanderlust partners with Newfangled

Troy, NY - Destination branding and tourism marketing firm Wanderlust has formed a strategic partnership with Newfangled Web Factory in order to provide a higher level of website consulting, production, hosting, tracking and internet marketing support services to its clients.

“Having a web development partner that both shares our core values and brings competitive intelligence to the table is important, and we’ve found Newfangled to be that kind of company,” commented Mark Shipley, President and Chief Strategic Officer of Wanderlust. “Today, there are so many things to consider when building a website. From content strategy and search engine optimization approaches to rich media, RSS feeds, social bookmarking and new technologies that haven’t even been introduced yet, there are a lot of moving parts. Newfangled’s unique gray screen prototyping methodology helps us to keep perspective, keep projects on track and on budget.”

Newfangled Web Factory was founded in 1955 and has been developing websites since before Netscape, before Internet Explorer, before anyone ever considered "Googling" anything. A lot has changed since then, but their passion for developing websites has only intensified over the years. The web is truly a communication revolution no less profound than the invention of the printing press. Everyone at Newfangled shares a common passion: to build sites that perform so well that their clients and their customers will love them as much as they love building them.

About Wanderlust

Wanderlust is a travel industry marketing agency. We help our clients understand what drives people to desire their brands and build integrated marketing communications programs to fuel that desire. Our clients include mountain resorts, attractions, municipalities, eco-tourism and other leisure and adventure destinations. ###