Jim Rossi, Business Development Strategy

Jim is a business and marketing strategist who has designed and implemented a number of high profile international marketing programs, including hospitality and sponsorship programs for 1996 Olympic Games in Atlanta, NASA, NASCAR and the New York Racing Association.

As a pioneer in the area of customer loyalty management, Jim played a strategic role in the launch of several major loyalty programs including Air Miles, Delta SkyMiles, Frequent Shoppers Advantage (190 brands of packaged goods), and National Car Rental’s Emerald Club. Jim also served as Chief Marketing Officer for the global launch of XPO Network - a global airport media company based in the United Kingdom.

In 1987, Mr. Rossi co-founded the Business Strategy and Marketing consultancy, MarkNet Partners - whose clients included American Express (Travel Related Services, Financial Assurance,  Travel & Leisure and Food & Wine Magazines), AT&T, Busch Entertainment (SeaWorld, Busch Gardens), Cendant Corporation (AVIS, Century 21, Days Inn, RCI), Gannett Newspapers (local and USA Today), GE Financial Assurance, Hilton Grand Vacations, Home Depot, IBM Global Services, Rayovac and Wal-Mart.

In addition to his work with Wanderlust, Jim is Managing Partner and Chief Marketing Officer of Greenfields Development and the Saratoga Polo Association – the developers of a private residence retreat on the historic Whitney Polo Field in Saratoga Springs, New York. 

Jim is a graduate of Skidmore College, currently resides in Saratoga Springs, and has served on the boards of Saratoga PLAN (Preserving Land and Nature) and the Saratoga Springs Preservation Foundation.