Some content transcends search optimization

At Wanderlust, we spend a lot of time thinking about how to increase the visibility of our clients’  destinations, resorts and attractions. Search-optimized web content is an important marketing tactic to dominate organic search, build web traffic and attract visitors. But there are times when great content must stand on its own – SEO be damned. Following is a case in point.  [more]

Destinations linked to their environment

I’ve been thinking about the impact of the Gulf Oil Spill for destinations and travel marketers in the Gulf Region. These resorts and attractions depend on their natural environment to attract visitors: clear, blue water and white sand beaches are powerful draws for travelers. When environmental disasters strike – natural or manmade – these sensitive areas are the hardest hit. Yet destination and tourism marketers need to press on, through good times and bad.  [more]

Resort marketers strategize their response to an environmental disaster.  [more]

Tracking your connections beyond Facebook

You’re probably saying to yourself, there’s more out there than just Facebook and Twitter. It’s hard to stay on top of your presence in different social networks. In this post – the third in this series – I’ll review some outside tools that you can use to track your presence and determine how social media may be helping your business.  [more]