We came across an interesting article on why social media campaigns fail to live up to the expectations of travel marketers. It reported on a research study conducted on social media marketing by a German marketing organization. Here’s a summary of the results.  [more]

The new issue of the Wanderlust Report, “Destination Web Content: Why Fresh is Best,” discusses the importance of updating travel and tourism website content and offers recommendations for the frequency of updates for each type of content. Here’s the short version, for your reference.  [more]

Here’s a special limited-time offer for destination marketers: free travel and tourism marketing content. That’s right; sexy, high definition video shot off the coast of Cape Cod, Massachusetts, available for use in your travel promotion.  [more]

The Ongoing Story of Virgin Galactic and Commercial Spaceflight

About ten months ago, I wrote a post about the world’s first commercial spaceline, Virgin Galactic, and its initial marketing efforts for $200,000 flights into sub-orbit. It seemed like a good time to check in on the progress of the fledgling space program.

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