Some content transcends search optimization

At Wanderlust, we spend a lot of time thinking about how to increase the visibility of our clients’  destinations, resorts and attractions. Search-optimized web content is an important marketing tactic to dominate organic search, build web traffic and attract visitors. But there are times when great content must stand on its own – SEO be damned. Following is a case in point.  [more]

Destinations linked to their environment

I’ve been thinking about the impact of the Gulf Oil Spill for destinations and travel marketers in the Gulf Region. These resorts and attractions depend on their natural environment to attract visitors: clear, blue water and white sand beaches are powerful draws for travelers. When environmental disasters strike – natural or manmade – these sensitive areas are the hardest hit. Yet destination and tourism marketers need to press on, through good times and bad.  [more]

Resort marketers strategize their response to an environmental disaster.  [more]

It’s time for my late spring fishing trip to Cape Cod. The stripers are in, and I’m off to catch big fish from a small boat. I’ve been fishing the cape for over 20 years, and while I’m not a real ‘Cape Coddah,’ I’m not exactly a traditional tourist either. I guess you could call me a Cape insider.  [more]