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Points of Interest filter by author: mshipley

Discussions around what drives people to choose where they go and building integrated marketing programs to attract them — using the internet, social networks, direct marketing and mass media.


This week, CNN Travel is featuring special coverage on the Baby Boomer travel market as it turns 65. Find the details here.read more

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Top 25 Brands

Congratulations to travel brands Southwest Airlines, Holiday Inn Express, Jet Blue Airways, Marriott Courtyard, Marriott and Holiday Inn for making it to Bizjournal's top 25. A big congratulations to Holiday Inn Express for entering the list at number 4. No small feat.  [more]

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Mark Shipley

Tourism by Train

02.01.11 at 1:00 pm by Mark Shipley

I have the pleasure of traveling to NYC by Amtrak often. The trip follows the East bank of the Hudson River from Rensselaer to Penn Station. The views are magnificent, and I can get a lot more work done on the ride than if I had gone by car. Those who live in Poughkeepsie and closer can travel NY Metro’s Hudson line on the same tracks for considerably less money. Why would anyone drive into the city?  [more]

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We’re working on a branding project for a company that is planning to build a destination around a few existing attractions. One of those attractions is drawing over a million paid visitors a year, while two others are struggling.  [more]

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