The 2012 London Olympics logo has been controversial since it's inception - starting with the rather cool acceptance from the design community, even though it was designed by well-known London based agency Wolff Olins.  Truthfully both the 2012 and the 2014 Olympics Logos are not the best we have seen in recent years. So much so that I had my Design for Brand Identity class at Rensselaer take these on as redesign projects last spring with some great success, but I digress.  [more]

I know this brand isn’t specific to travel and tourism, but it is a testament to how strong a brand is. I thought this compelling and worth noting, and since I haven’t written in awhile I thought I’d share.  [more]

An interview with Sara Tack was recently featured on the AIGA Upstate New York web site. Tack discusses challenges faced by women designers, and offers advice to young people entering the graphic design business...  [more]

An interview with Sara Tack was recently featured on the AIGA Upstate New York web site. Tack discusses her career, the decision to start a business, her sources of inspirations, challenges faced by women designers, and offers advice to young people entering the graphic design business. Part one...  [more]