Destination Marketing

If you’re like most travel and destination marketers right now, you’re looking for an edge, something to give your brand an advantage. Rising transportation costs, shrinking discretionary income and a loss of leisure time have made travel a luxury for some. While at the same time, high overhead costs and smaller budgets have forced resorts and hospitality marketers to do more with less. Fortunately, even in the darkest hours, people feel the need to get away, and so there will always be opportunity for brands that promise a unique and desirable experience.

Strong Brands

This is when a strong brand pays its greatest dividends.

(It’s also when an aggressive marketing strategy can outperform your less active competitors, and yield big returns when the market rebounds.) Possessing a compelling, differentiated position elevates your brand. Understanding your customers and market realities helps create bulletproof strategies. And an integrated marketing plan drives home your message. This is what we do at Wanderlust. Wanderlust specializes in branding and marketing services for travel and destinations. We understand the concerns and challenges you face, can help you understand what drives people to desire your brand and build integrated marketing communications programs to fuel that desire.

Integrated Communications

At Wanderlust, we believe in the power of integration.

When all of our marketing efforts work together, we create a communications stream that leads consumers to your brand. Integration means tailoring concepts for specific audiences and media, and talking to the consumer in a way that’s appropriate for their current point in the purchase cycle. Integration means engaging the audience through social media, establishing two-way communications and sending the right brand messages to encourage positive dialog and minimize misrepresentation in media we can’t control. Integration means that the consumer receives a deliberate and consistent message at every contact point with the brand.

Collaboration and Flexibility

Wanderlust’s work process facilitates collaboration with our clients’

in-house teams, to help us share resources, streamline efforts and work together toward a common goal. Our services can be readily adapted to the objectives and resources of our clients. If you’re looking for a few ads, we probably aren’t your best choice, but if you want a compelling, integrated brand marketing campaign that produces measurable results, we can help.

Wanderlust is a travel marketing and destination branding agency: There’s a great story to be told about your travel or destination brand. Do you know it?

The truth is that, upon close inspection, very few travel sites actually do what the web does best.

For many travel-minded consumers, the Internet is the first encounter your brand. An online tourism marketing strategy is the key to increasing the targeted traffic to your destination’s website.

Understanding the challenges and opportunities of these new media is the first step in creating a realistic and achievable plan for your organization’s entry to social networks.

Travel and tourism advertising isn’t dead, but if you’ve spent any of your hard-earned budget on it lately, you know that it has changed dramatically.

The more you learn, the more you realize how little you know.