Drill Down Tools: Analytics On Steroids

A Keyword Ranking Tracker

You spend a lot of time contemplating keywords. You create content for your site, carefully optimizing each page in the hopes that the search engines give it a high rank, with any luck on the first page. How well are you doing?

The keyword ranking tracker can tell you.

By entering the keywords you are competing for, you can begin tracking them immediately. There is no limit to the number of keywords you can track. Results are displayed with your highest ranking keywords at the top, and four columns of data: the ranking from the last three days and a notification column to show any upward or downward movement in the ranking.

A New Leads Tracker

Who has recently filled out conversion forms on your site? Are they a consumer gathering info for planning a trip or are they a group travel planner? With a New Leads tracker on your Internet Marketing Dashboard, you’ll know.

Every time someone fills out a properly-coded conversion form, the New Leads tracker goes to work. On the summary report, you see the:

• Most recent conversions in reverse chronological order, including email address
• Form each visitor used to convert
• Date they converted

A Session Drill-Down Tracker

By clicking on their email address, you can drill down and see more info, including:

• Their ip address
• More detail on the specific conversion form
• The pages on your site they visited
• The path they took

This is extremely helpful in determining what kind of information they are looking for, and how hot of a lead they may be. It’s also great for smoking out snooping competitors (if this is you, gotcha!).