Search Engine Optimization: Every Page Is An Opportunity To Rank

When implementing an effective SEO strategy, it’s important to think beyond your home page. Our traveler is looking for information, details, logistics. The most valuable content on your site – the relevant, illuminating and inspiring story of your brand – probably doesn’t reside on your home page. It’s in the dozens or hundreds of sub-pages, and the thousands of words they contain. It’s these pages that contribute the most to your overall site traffic. Every page is an entry point, a search destination that can equal, or even outperform your home page. This is why every page of your site must be considered in your search optimization strategy. 

Think of every page as a home pageSearch engines review billions of pages of web content to locate the very best information sources. Every page of your site is another opportunity to stand out from the crowd with specific, relevant content. Therefore it’s important to optimize every page of your site, identifying the unique keywords and phrases that will trigger relevant search terms and generate site traffic.
 
Here’s an example.

You would expect a ski resort’s home page to come up in a search for terms like mountain resorts or skiing, especially if linked to a specific geographic region. But how many more site visitors could the resort attract if each page of their site offered detail on a specific subject? What if the content answered the traveler’s desire for information on winter activities, family fun, family vacations, vacation rentals, on-mountain accommodations, on-mountain dining, aprés ski activities, holiday events or even ski & stay packages? As a page subject, each of those terms could yield thousands of hits, but it would be nearly impossible to offer a single page of content that was relevant to all of those search terms.

By identifying the main subject of each page – the real main subject – you can narrow the focus of your content to rank higher in search results. Offering 200+ words of content that a search engine recognizes as relevant is much more valuable to someone seeking information than offering an exact match to their search term with no deeper information. Search engines recognize attempts to masquerade irrelevant content and will penalize offenders in the search results.