Free Tourism Marketing Content

Here’s a special limited-time offer for destination marketers: free travel and tourism marketing content. That’s right. Sexy, high definition video I shot on a recent fishing trip off the coast of Cape Cod, Massachusetts, available for use in your travel promotion.

This 52 second clip has it all: a beautiful sailboat on a glassy sea, a lighthouse, a sunset, the very tip of Cape Cod and the skyline of Provincetown with its signature feature, the Pilgrim Monument.

Sure, the sound isn’t great (wind and outboard motor noise spoil the tranquility of the moment, but imagine it with music), and my handheld camera technique is a bit shaky, but there’s something here that captures the allure of Cape Cod travel. The sea, the sun, the sand... This clip is crying for a place in a Massachusetts Tourism promotion. So I’m offering it to any destination marketing organization that wants to use it. Royalty free.

Where does your content come from? Are you tapping into free, user-generated video and photography to sell your destination? If not, are you missing an opportunity?