The Chickasaw Nation is the thirteenth largest federally-recognized native American tribe in the United States. The tribe enjoys a thriving, vibrant culture rooted in its rich heritage.
Their 7,600 square mile territory in south-central Oklahoma features many recreational and tourism attractions, highlighted by the new Chickasaw Cultural Center in Sulphur, the Chickasaw National Recreation Area, the fifth largest casino in the world (along with 17 other casinos and gaming centers), theaters, golf courses, campgrounds and RV parks. While each of these attractions achieved modest annual attendance, there was no unified promotion of the region as a tourism destination to attract travelers.
The tribe’s challenge was to create a compelling, recognizable identity and communication system that would help people understand the wide range of tourism possibilities in the Chickasaw Nation, and make them want to visit.