Volume I | Issue no. 5
If you'd like to learn more about logo design and how shape, color and language content are interpreted by the human brain, we recommend these sources:
Designing Brand Identity
by Alina Wheller
John Wiley & Sons, Inc., 2006
'Meggs’, A History of Graphic Design
4th Edition
by Philip B. Meggs and Alston W. Purvis
John Wiley & Sons, 2006
An Osteopathic Approach to Children
by Jane E. Carreiro
Elsevier Health Sciences, 2003
Dual perspectives give science added insight into brain
by Michael Purdy Homewood
The Gazette Online, the newspaper of The Johns Hopkins University 2002
VOL. 32, NO. 2
This is a wonderful article. Beautifully and cleanly written. The documentation is persuasive and relevant. A terrific job on a potentially dull subject.
Thanks for this great, detail-packed newsletter. I really enjoyed your examination of logos from different angles. Design is not my strong suit, but I once heard something that seemed to make a lot of sense and stuck with me. I was told that a good logo can be easily drawn in the sand with a stick. I've measured the logos that have struck me as effective over the years against this principle, and it has really stood the test. The Windham logo you mention certainly passes this test. I'd love to read your thoughts on this.
Mark
There is some truth to your comment about being able to draw a logo from memory. I don't necessarily apply 'anyone has to be able to draw it' rule in order for a logo to be a good logo, but that benefit can help a logo have what I call the sticky factor.
Take for example the Peace Symbol. Anyone can draw it and they did - and still do. There are very few symbols that work that way and certainly very few that have become a movement. But because everyone can draw it and get it right, even if it is a scribble it can be adopted easily and grow. This enables that sticky factor. That doesn't mean it is a well designed logo, only a sticky one.
I loved reading this. It definitely took me back to your Graphic Design for Corporate Identity class, and helped in brushing up on my brand identity knowledge. Especially since I have to rebrand how the United Arab Emirates is viewed on the web. Thanks!
Thank you for sharing. It's always great to go back to the core of branding and remember why a logo is so important. This has reminded me that my love really is graphic design, something I seem to slowly be forgetting while working in the toy industry.