Mark Shipley, President & Chief Strategic Officer
Throughout his twenty plus year career in brand development and advertising, Mark has played a leading role in discovering and implementing brand building programs for destinations, resorts and tourism attractions including Windham Mountain, Howe Caverns, The South Shore Bayway, Mount Snow Resort, Proctor's Theatre, Capital Repertory Company and many others. Under his direction, this firm's work has been recognized by the HSMAI Adrian Awards, the American Marketing Association, The One Club, The New York Festivals, The London International Awards, and most importantly, our clients. A co-founder and President at Wanderlust, Mark's leadership responsibilities involve ensuring that all brand communications reinforce our clients’ brand positions. He is a frequent guest lecturer on brand building at colleges & universities and business associations. Mark is a board member of the Albany chapter of Entrepreneurs’ Organization (EO), Camp Chingachgook's Board of Managers, the Board of Directors for The Arts Center of the Capital Region, Past-president of the American Marketing Association of New York's Capital Region, and has served on the boards of The Capital District YMCA, The Eddy, Beginnings Day Care Centers and The Hunger Action Network. In his free time, Mark is an avid traveler, skier, hiker and kayaker. |
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