Mark Shipley, President & Chief Strategic Officer
Throughout his twenty plus year career in advertising and brand development, Mark has played a leading role in discovering and implementing brand building programs for Capital Repertory Company, Kodiak Boots, Windham Mountain, Mount Snow and many others. Under his direction, this firm's work has been recognized by the HSMAI Adrian Awards, the American Marketing Association, The One Club, The New York Festivals, The London International Awards, and most importantly, our clients.
A co-founder and President at Wanderlust, Mark's leadership responsibilities include translating insight into strategic and creative direction, and ensuring that all brand communications reinforce our clients’ brand positions. He is a frequent guest lecturer on brand building at Rensselaer Polytechnic Institute's Lally School of Management and the Executive MBA program at The University at Albany.
Mark is a member of Entrepreneurs’ Organization (EO), Chair of Camp Chingachgook's Board of Managers, a member of the Board of Directors for The Arts Center of the Capital Region and the Capital District YMCA, Past-president of the American Marketing Association of New York's Capital Region, and has served on the boards of The Eddy, Beginnings Day Care Centers and The Hunger Action Network.
In his free time, Mark is an avid traveler, skier, hiker and kayaker.
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