Wanderlust Kicks Off 9 Days of MoHu Fest

Tourism marketing firm Wanderlust joined partners from the leading arts organizations in New York’s Capital Region today to announce a new, region-wide annual arts festival taking place October 8-16, 2011. MoHu Fest will feature nine days of theatre, dance, music and visual arts in venues throughout Albany, Schenectady, Saratoga and Rensselaer Counties. Wanderlust created the name and visual identity for the festival, the festival’s web site, collateral materials, signage and merchandise to promote and raise funds for the event.

“MoHu celebrates the vitality of the arts and culture in the Capital Region – the area that borders the Mohawk and Hudson Rivers,” said Mark Shipley, Chief Strategic Officer at Wanderlust. “This thriving arts community contributes to our local economy and enhances our quality of life, both important considerations for the creative class and businesses contemplating relocating to our region. As members of the creative community and supporters of the performing arts, we were excited to sponsor and help create a vision for this pioneering project.”

An article in the Times Union quoted Robert Altman, president and CEO of WMHT Educational Telecommunications, who hosted the announcement at the WMHT studios in Troy. “This has been truly an exciting experience for all of us to see the arts community come together," Altman said. "MoHu is a celebration over 9 days this October of the bounteous riches of the Capital Region's cultural community."

Nearly 150 regional arts and cultural organizations will collaborate to stage a wide array of arts experiences for a large and diverse audience. From performances and exhibitions to gallery openings and lectures, MoHu will feature several hundred unique events in and around the cities of Albany, Schenectady, Saratoga Springs and Troy. Spectacular opening and closing ceremonies will make MoHu the cultural event of 2011. 

Check in on FB, Twitter or Four Square. Visit the official site at www.mohufest.com.