Volume I | Issue no. 6
By identifying the main subject of each page – the real main subject – you can narrow the focus of your content to rank higher in search results. Offering 200+ words of content that a search engine recognizes as relevant is much more valuable to someone seeking information than offering an exact match to their search term with no deeper information. Search engines recognize attempts to masquerade irrelevant content and will penalize offenders in the search results.
Once your site is up and running, you can begin to measure the success of your search optimization efforts. You can use a tool like Google Analytics to track the search phrases that contributed to your web traffic and analyze visitors’ session activity. At first, much of your traffic may come from variations of your company name, as customers often use Google instead of remembering your URL. As time passes, however, you’ll see new user searches growing and keyword patterns will begin to form.
You may choose to refine your SEO process; tweaking phrases and page titles to bump up your search rankings, though your key words don’t need to be perfect: the subjects and content itself will bolster search results and build traffic. More important as a long-term strategy is the addition of new content, and the use of internal and inbound links to build credibility and depth.
SEO is hard work, but worth the effortYour commitment to search engine optimization can make all the difference in developing a successful web presence for your brand. The power of the Internet can make any brand a destination. The power of modern search technology to attract customers can make you a hero.
