VisitTroyNY.com goes live

Troy, NY – Destination branding and tourism marketing firm Wanderlust launched a new destination website as part of a place branding and brand identity campaign for the City of Troy, NY. The agency was selected in May of 2007 to develop a new visual identity for the city to be implemented throughout all community advertising and marketing efforts. The travel website design launch marks the first, lasting interactive presence for the City of Troy to showcase its new identity, provide a forum where prospective visitors can explore the area, its history and promote local events and area business.
 

“We were happy to seize the opportunity to elevate the look and feel of our great city of Troy through community tourism research efforts and travel tourism marketing,” states Mark Shipley, President and Chief Strategic Officer at Wanderlust. “Being a Troy-based business, I’m personally proud to see the new image brought to the interactive realm and I believe it will evoke awareness that Troy is truly a treasure and a definite destination for all walks.”
 
Harry Tutunjian, Mayor of Troy, comments, "The experience, guidance and strategic vision of the Wanderlust team have helped us put the City of Troy, New York on the map." 
 
About Wanderlust
Wanderlust is a travel and destination marketing agency. We help our clients understand what drives people to desire their brands and build integrated marketing communications programs to fuel that desire. Our clients include mountain resorts, attractions, municipalities, eco-tourism and other leisure and adventure destinations.