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Current IssueUsing Social Media In Destination MarketingChris Chambers, Director of Digital Marketing for Queensland, Australia, shares with us a fairly detailed case study on his campaign to market the Great Barrier Reef internationally: The Best Job in the World. [more] Volume I | Issue no. 9High Performance Destination Website MarketingLike the Porsche, a destination website should be a fine-tuned machine that helps move visitors from the initial click and visit through the travel planning process, onto commitment, and with any luck, all the way to brand advocacy. [more] Volume I | Issue no. 8Gaining Insight from Your Customer DatabaseOne of the first questions we ask the owners and marketers of the destinations, resorts and tourism attractions we work with goes something like this: “What is the one thing that you don’t have today, or don’t have enough of, that could provide you with an undeniable competitive advantage?” [more] Volume I | Issue no. 7The New Rules for Planning & BudgetingEvery year about this time, marketers of destinations and resorts that operate on a calendar year begin working on their annual marketing plans and budgets. At least they should be. [more] Volume I | Issue no. 6Developing Effective, Search-Friendly Web ContentHow to create effective, search-friendly content for travel and destination websites. [more] Volume I | Issue no. 5Logo Design For Travel and DestinationsConsiderations when designing a logo to help differentiate your brand from a sea of look alike competitors. [more] Volume I | Issue no. 4Brand Positioning For Tourism MarketingThe importance of defining a unique competitive position for your travel or destination brand and how to get there. [more] Volume I | Issue no. 3Building A Destination Website - Part 2How to keep your site fresh, how to open up a two-way dialog using social media and blogging, and conversion tools to help move prospects closer to making a purchase decision. [more] Volume I | Issue no. 2Building A Destination Website - Part 1Today’s best practices for building a destination website that both travelers and Google will love. [more] Volume I | Issue no. 1What Are Travelers Searching For?The Wanderlust Report tackles the broad topic of what consumers want from their travel and destination brands. [more] |