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<title>
<![CDATA[Telling a great story.]]>
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<link>
http://www.createwanderlust.com/telling-a-great-story
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<pubDate>
Mon, 06 Sep 2010 10:15:23 -0400
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<lastBuildDate>
Mon, 06 Sep 2010 10:15:23 -0400
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<title>
<![CDATA[January 5, 2010 3:37 PM]]>
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<![CDATA[Great point, Hal. I mean, who doesn't love a good pictograph? ><br /><br />However, sometimes creating desire for travel or a destination requires stimulating the imagination, creating romance with language and painting a vivid mental image for the reader. When they can picture themselves involved in the experience, they can make it theirs, something relevant to them. THAT's good story telling. (Besides, I have to stand up for advertising copy writers everywhere and the value we bring to the creative process!)]]>
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<link>
http://www.createwanderlust.com/contentmgr/showdetails.php/id/2665#comment2667
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<pubDate>
Tue, 05 Jan 2010 15:37:11 -0500
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<title>
<![CDATA[January 5, 2010 4:01 PM]]>
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<description>
<![CDATA[Just like Alan, the copywriter, to insist on copy.]]>
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<link>
http://www.createwanderlust.com/contentmgr/showdetails.php/id/2665#comment2669
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<pubDate>
Tue, 05 Jan 2010 16:01:52 -0500
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<item>
<title>
<![CDATA[January 17, 2010 5:47 PM]]>
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<description>
<![CDATA[I like your style and brashness. Your bit about the Neanderthals is a stretch however. They were drawing on the walls, not marketing. The point is good, though: memorable and supported brands make sense. It used to be called personality. But nobody wants to think of corps as live folks. Maybe we should!]]>
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<link>
http://www.createwanderlust.com/contentmgr/showdetails.php/id/2665#comment2697
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<pubDate>
Sun, 17 Jan 2010 17:47:03 -0500
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<title>
<![CDATA[January 24, 2010 8:15 PM]]>
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<description>
<![CDATA[Marketing IS communication and we SHOULD treat companies as we do "live folks" since that is how our brains want to deal with them as.  Those Neanderthals were selling a product, were on message, in the most general sense.  Marketing laundry soap is more complicated but no different in essence, it is all still communication, one entity trying to tell or convince another of something.]]>
</description>
<link>
http://www.createwanderlust.com/contentmgr/showdetails.php/id/2665#comment2708
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<pubDate>
Sun, 24 Jan 2010 20:15:01 -0500
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