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It's kind of interesting to hear you guys bring up the economic aspect of it all because there's a lot of buzz in the hacker/startup communities about a potential tech bubble in the making; a lot of the VC/Angel funded software development of the moment is based at least partly in what could be cons

HomeAway, the world’s leading online vacation rental marketpllace, released its quarterly HomeAway Vacation Rental Marketplace Report this week. And guess what resort is a top emerging hot spot.

Destinations linked to their environmentI’ve been thinking about the impact of the Gulf Oil Spill for destinations and travel marketers in the Gulf Region. These resorts and attractions depend on their natural environment to attract visitors: clear, blue water and white sand beaches are powerf

Almost immediately, a new class of marketing intelligentsia appeared to announce the new world order. Self styled social media marketing experts (almost any marketer with a Twitter account or Facebook page) preached that advertising no longer worked, that we should stop wasting money on advertising

New media models focus on engaging travel consumersUnlike old, mass media led strategies, the new engagement model emphasizes effectiveness of marketing communications rather than efficiency. The goal is to really connect with consumers. The media choices leverage their attentiveness, receptivity to

So, has social networking lived up to the hype? In a word, no. But social media does have a role to play in travel and tourism marketing, depending on who’s using it and and why. Here are some of the insights we've gained on social media’s strengths and weaknesses.Social media is so

Tracking your connections beyond Facebook You’re probably saying to yourself, there’s more out there than just Facebook and Twitter. It’s hard to stay on top of your presence in different social networks. In this post – the third in this series – I’ll review some

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