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<title>
<![CDATA[The Wanderlust Report]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/report/index.php]]>
</link>
<description>
<![CDATA[The Wanderlust Report is an e-publication on creating desire for travel and destinations.]]>
</description>
<item>
<title>
<![CDATA[The Wanderlust Report:  Wanderlust Travel Marketing Trends Report]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/marketing-trends-report-11]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/marketing-trends-report-11]]>
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<description>
<![CDATA[In this issue of the Wanderlust Report, we&rsquo;ll report on the statistical results of the Wanderlust Travel Marketing Best Practices Assessment, along with some highlights, observations and commentary. We think you&rsquo;ll find some of the results surprising. We did.]]>
</description>
<pubDate>
<![CDATA[Tue, 31 May 2011 16:13:18 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: Social Media Marketing in the Year 2011]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/social-media-2011]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/social-media-2011]]>
</guid>
<description>
<![CDATA[If you&rsquo;re like most travel and tourism marketers we talk to, you're looking at ROI and questioning the true value of social media marketing.&nbsp;In this issue of the Wanderlust Report, we&rsquo;ll examine the state of social media in the year 2011: Its promises, how it can and cannot be used to sell, and its future in the travel and tourism marketing mix.]]>
</description>
<pubDate>
<![CDATA[Tue, 01 Mar 2011 16:09:04 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: Destination Web Content  Why Fresh Is Best]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/fresh-destination-web-content]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/fresh-destination-web-content]]>
</guid>
<description>
<![CDATA[Today, travel and tourism marketers can&rsquo;t afford to let websites get stale. Fortunately, there are a number of reasonably simple ways to generate fresh content. In this issue of the Wanderlust Report, we&rsquo;ll look at seven sources of fresh web content and ways you can add them to your web content management strategy without overwhelming your capacity.]]>
</description>
<pubDate>
<![CDATA[Wed, 10 Nov 2010 11:01:47 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Wanderlust Report: Travel Marketing Best Practices Assessment]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/best-practices-self-assessment]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/best-practices-self-assessment]]>
</guid>
<description>
<![CDATA[How can you tell if your marketing efforts are covering all the bases? Are you attracting a steady stream of visitors to your destination? Can you command a premium price or are you discounting to drive traffic? Could you be doing more with your limited resources? A simple self-assessment may provide the answers you&rsquo;re looking for.]]>
</description>
<pubDate>
<![CDATA[Thu, 02 Sep 2010 11:42:28 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: How to Keep Messaging On-Brand in the 21st Century]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/keeping-destination-on-brand]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/keeping-destination-on-brand]]>
</guid>
<description>
<![CDATA[With so many kinds of media and so many unique, segmented messages going out to consumers and customers, how can destination, resort and attraction marketers stay true to their brand&rsquo;s promise of value? This issue of the Wanderlust Report explores some tools and tips for keeping your message clear and staying on-brand in the 21st century.]]>
</description>
<pubDate>
<![CDATA[Thu, 01 Jul 2010 14:50:00 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Rethinking Outdated Travel Media Strategies ]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/rethinking-travel-media-strategies]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/rethinking-travel-media-strategies]]>
</guid>
<description>
<![CDATA[Travel and tourism marketers find it&rsquo;s no longer practical to give mass media the highest priority in integrated marketing communications programs. It&rsquo;s time to rethink outdated media strategies and leverage &lsquo;owned&rsquo; media first, for more effective communications, greater consumer engagement and a higher return on investment. This Wanderlust Report examines the trends that have reshaped the media environment and the opportunities that new media channels present.]]>
</description>
<pubDate>
<![CDATA[Wed, 26 May 2010 10:47:00 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Repositioning Underperforming Destinations]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/repositioning-underperforming]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/repositioning-underperforming]]>
</guid>
<description>
<![CDATA[Turning around a destination to once again attract profitable customers often requires a reevaluation of its competitive positioning. This issue of the Wanderlust Report presents a method for addressing positioning problems of underperforming and distressed destinations.]]>
</description>
<pubDate>
<![CDATA[Tue, 13 Apr 2010 16:32:46 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: Five Keys To Doing More With Less]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/5-keys-to-doing-more-with-less]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/5-keys-to-doing-more-with-less]]>
</guid>
<description>
<![CDATA[Ideas that will help your destination, resort or attraction deal with a down economy, and make leaps when everyone else is crawling.]]>
</description>
<pubDate>
<![CDATA[Tue, 02 Mar 2010 10:12:01 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Using Social Media In Destination Marketing - A Case Study]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/using-social-media-in-destination-marketing]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/using-social-media-in-destination-marketing]]>
</guid>
<description>
<![CDATA[Chris Chambers, Director of Digital Marketing for Queensland, Australia, shares with us a fairly detailed case study on his campaign to market the Great Barrier Reef internationally: The Best Job in the World.]]>
</description>
<pubDate>
<![CDATA[Thu, 07 Jan 2010 15:01:21 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Destination Website Design: The Marketing Dashboard from The Wanderlust Report]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/destination-website-marketing-dashboard]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/destination-website-marketing-dashboard]]>
</guid>
<description>
<![CDATA[Like the Porsche, a destination website should be a fine-tuned machine that helps move visitors from the initial click and visit through the travel planning process, onto commitment, and with any luck, all the way to brand advocacy.]]>
</description>
<pubDate>
<![CDATA[Tue, 01 Dec 2009 14:23:41 EST]]>
</pubDate>
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