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<title>
<![CDATA[The Wanderlust Report]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/report/index.php]]>
</link>
<description>
<![CDATA[The Wanderlust Report is an e-publication on creating desire for travel and destinations.]]>
</description>
<item>
<title>
<![CDATA[The Wanderlust Report: How to Keep Messaging On-Brand in the 21st Century]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/keeping-destination-on-brand]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/keeping-destination-on-brand]]>
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<description>
<![CDATA[With so many kinds of media and so many unique, segmented messages going out to consumers and customers, how can destination, resort and attraction marketers stay true to their brand&rsquo;s promise of value? This issue of the Wanderlust Report explores some tools and tips for keeping your message clear and staying on-brand in the 21st century.&nbsp;]]>
</description>
<pubDate>
<![CDATA[Thu, 01 Jul 2010 14:50:00 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Rethinking Outdated Travel Media Strategies ]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/rethinking-travel-media-strategies]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/rethinking-travel-media-strategies]]>
</guid>
<description>
<![CDATA[Travel and tourism marketers find it&rsquo;s no longer practical to give mass media the highest priority in integrated marketing communications programs. It&rsquo;s time to rethink outdated media strategies and leverage &lsquo;owned&rsquo; media first, for more effective communications, greater consumer engagement and a higher return on investment. This Wanderlust Report examines the trends that have reshaped the media environment and the opportunities that new media channels present.]]>
</description>
<pubDate>
<![CDATA[Wed, 26 May 2010 10:47:00 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Repositioning Underperforming Destinations]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/repositioning-underperforming]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/repositioning-underperforming]]>
</guid>
<description>
<![CDATA[Turning around a destination to once again attract profitable customers often requires a reevaluation of its competitive positioning. This issue of the Wanderlust Report presents a method for addressing positioning problems of underperforming and distressed destinations.]]>
</description>
<pubDate>
<![CDATA[Tue, 13 Apr 2010 16:32:46 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: Five Keys To Doing More With Less]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/5-keys-to-doing-more-with-less]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/5-keys-to-doing-more-with-less]]>
</guid>
<description>
<![CDATA[Ideas that will help your destination, resort or attraction deal with a down economy, and make leaps when everyone else is crawling.]]>
</description>
<pubDate>
<![CDATA[Tue, 02 Mar 2010 10:12:01 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Using Social Media In Destination Marketing - A Case Study]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/using-social-media-in-destination-marketing]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/using-social-media-in-destination-marketing]]>
</guid>
<description>
<![CDATA[Chris Chambers, Director of Digital Marketing for Queensland, Australia, shares with us a fairly detailed case study on his campaign to market the Great Barrier Reef internationally: The Best Job in the World.]]>
</description>
<pubDate>
<![CDATA[Thu, 07 Jan 2010 15:01:21 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[Destination Website Design: The Marketing Dashboard from The Wanderlust Report]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/destination-website-marketing-dashboard]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/destination-website-marketing-dashboard]]>
</guid>
<description>
<![CDATA[Like the Porsche, a destination website should be a fine-tuned machine that helps move visitors from the initial click and visit through the travel planning process, onto commitment, and with any luck, all the way to brand advocacy.]]>
</description>
<pubDate>
<![CDATA[Tue, 01 Dec 2009 14:23:41 EST]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: Getting More Out Of Your Customer Data]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/destination-marketing-customer-insight]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/destination-marketing-customer-insight]]>
</guid>
<description>
<![CDATA[One of the first questions we ask the owners and marketers of the destinations, resorts and tourism attractions we work with goes something like this: &ldquo;What is the one thing that you don&rsquo;t have today, or don&rsquo;t have enough of, that could provide you with an undeniable competitive advantage?&rdquo;]]>
</description>
<pubDate>
<![CDATA[Wed, 28 Oct 2009 15:27:38 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: The New Rules for Planning & Budgeting]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/destination-market-planning-and-budgeting]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/destination-market-planning-and-budgeting]]>
</guid>
<description>
<![CDATA[Every year about this time, marketers of destinations and resortsthat operate on a calendar year begin working on their annual marketingplans and budgets. At least they should be.]]>
</description>
<pubDate>
<![CDATA[Wed, 16 Sep 2009 14:40:52 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: Developing Effective, Search-Friendly Web Content To Attract Travelers]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/seo-effective-search-friendly-travel-marketing-web-content]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/seo-effective-search-friendly-travel-marketing-web-content]]>
</guid>
<description>
<![CDATA[How to create effective, search-friendly content for travel and destination websites.]]>
</description>
<pubDate>
<![CDATA[Wed, 20 May 2009 15:59:14 EDT]]>
</pubDate>
</item>

<item>
<title>
<![CDATA[The Wanderlust Report: Designing A Logo To Differentiate Your Brand From A Sea Of Competitors]]>
</title>
<link>
<![CDATA[http://www.createwanderlust.com/logo-design-for-travel-and-destination-brands]]>
</link>
<guid>
<![CDATA[http://www.createwanderlust.com/logo-design-for-travel-and-destination-brands]]>
</guid>
<description>
<![CDATA[Considerations when designing a logo to help differentiate your brand from a sea of look alike competitors.]]>
</description>
<pubDate>
<![CDATA[Tue, 21 Apr 2009 11:09:44 EDT]]>
</pubDate>
</item>

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