Cinema Advertising, Online Video & Cable Advertising
June 2, 2009 —
Travel marketing and destination branding agency Wanderlust has received the Award of Excellence for its cinema advertising and online video campaign work on behalf of Howe Caverns in the Commericals/Amusements/Entertainment category of the 2009 Videographer Awards.
“This year we were pleased to reintroduce video advertising to the Howe Caverns media mix,” according to Mark Shipley, President and Chief Strategic Officer at Wanderlust. “All of the footage was shot on location in High Definition. We were able to dramatically increase creative quality while, at the same time, get more out of the Howe Caverns budget by producing video for several different media at once. We created cinema advertising for key feeder markets, online video for YouTube, metacafe, Break, Revver and others, highly targeted cable advertising, long form High Definition for Video On Demand, and a souvenir DVD, too. The Award of Excellence is just icing on the cake.”
The Award of Excellence winning Howe Caverns tourism advertising spot can be seen in theaters from May through October of 2009, online and in select cable markets beginning in June. The High Definition Video On Demand can be seen in the greater Albany and Syracuse media markets beginning in late June of 2009. The souvenir DVD will be available for purchase in the Howe Caverns gift shop beginning this season.
About The Videographer AwardsThe Videographer Awards is administered and judged by the Association of Marketing and Communications Professionals . The organization consists of marketing, communications, advertising, public relations, media production and freelance professionals from around the world. Judges in the Videographer Awards are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The Award of Excellence is the highest honor in the competition, this year attracting approximately 1,800 entries from the United States and abroad.
About Howe CavernsHowe Caverns is the second most-visited natural attraction in New York State (Niagara Falls is #1.) It is one of the very few mineral caves of the world, formed by the power of water over the course of millions of years. Howe Caverns is located halfway between Albany and Cooperstown, New York and is open all year, closing only for Thanksgiving and Christmas days. It is open daily from 9 a.m. to 6 p.m. from May through October and from 9 a.m. to 5 p.m. from November through April.
About WanderlustWanderlust is an ad agency that specializes in travel marketing & destination branding. We help our clients understand what drives desire for travel, to bridge the gap from traditional media to the internet, and build integrated marketing communications programs designed to deliver people to their destinations.
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Contact: Mark Shipley Phone: 518-272-2500 Email: mshipley@createwanderlust.com
