The Wanderlust Visitor Profile™

The Wanderlust Visitor Profile™ adds a new dimension to your marketing analysis and decision making capabilities. Gone are the days when all you knew about your visitors was where they live. Now you can gain a better understanding of your most valuable visitors and prospects, learn what motivates them, how to find more like them and how best to reach them — at a cost that is surprisingly affordable.

A robust consumer intelligence and decision making tool

The Wanderlust Visitor Profile™ is a robust consumer intelligence and decision making tool that cross-references your consumer database against geographic, demographic and lifestyle data sets, giving you a rooftop-level view of visitor characteristics and behaviors. Specifically for use by tourism promotion organizations and agencies, management companies, lodging properties, attractions and sports properties, the Visitor Profile incorporates amalgamated demographic and psychographic data to provide extensive lifestyle and geo-specific information about the people in your database. 

Visitor Insights™, the management report that accompanies the Visitor Profile, paints a vivid portrait of the travelers most likely to patronize your destination: their income, buying and spending habits, travel preferences, media usage habits, and more. It also helps prioritize customer segments and identify specific markets where more travelers that fit your destination’s profiles can be found.

As a market assessment and planning tool, The Wanderlust Visitor Profile™ fills a critical void in the information available to the tourism industry. It provides valuable insights to your visitors’ key attributes and the efficacy of current marketing and advertising programs. The depth and precision of this market intelligence also gives  you tremendous credibility when making recommendations and proposals to your constituents and industry partners.