Wanderlust Launches Management Consulting GroupHospitality Management & Revenue Growth Practices
BackJune 8, 2009 — Travel marketing and destination branding agency Wanderlust has added a consulting group to its core services offerings. Initially, the Wanderlust consulting group will offer services in two practice areas: Hospitality Management Consulting and Revenue Growth. “Often, when working with clients on brand strategy and messaging issues, we uncover the need for operational improvements, opportunities to attract incremental revenue, and strategies for improving the overall customer experience,” commented Mark Shipley, President and Chief Strategic Officer at Wanderlust. “In the past, our clients haven’t had the resources and expertise to turn these opportunities into reality. We’ve launched the Wanderlust consulting group to address this need. The current economic climate makes it likely that these will continue to be needs." The Wanderlust consulting group will offer a holistic approach to the operation, looking at all phases of service, outreach, and operations. The firm’s team will review current revenue management programs, study distribution channels, evaluate combined media/direct marketing/advertising spend and review overall marketing programs. The goal is to identify targets for revenue creation, suggest new outreach strategies and pinpoint misdirected or misspent dollars. In addition, Wanderlust consulting can evaluate guest services from the pre-booking phase to curb, audit guest service delivery systems including hiring and training practices, leadership and company ethos, software and wetware systems and assess front and back of the house operations. The firm can analyze geographic issues, size up current market conditions, derive a true competitive set, and take measure of the efficacy of the current tourism promotion efforts. From a revenue growth perspective, Wanderlust can analyze profit and loss statements and identify cost centers and revenue opportunities. The goal is to discover partnership opportunities, assess current pricing and sell strategies, and identify key sources of business for your property. About WanderlustWanderlust is an ad agency that specializes in travel marketing & destination branding. We help our clients understand what drives desire for travel, to bridge the gap from traditional media to the internet, and build integrated marketing communications programs designed to deliver people to their destinations. # # # Contact: Mark Shipley Phone: 518-272-2500 Email: mshipley@createwanderlust.com |