What motivates them, how to reach them and how to find more of themBack
July 23, 2009 — Travel marketing and destination branding agency Wanderlust will introduce the Wanderlust Visitor Profile™ at the 2009 DMAI Convention to be held in Atlanta, July 29 through 30. A diagnostic and marketing planning product that provides destination marketers with a bird’s eye view of the people in their database, what motivates them, how to reach them and how to find more of them, the Visitor Profile was developed in association with Pitney Bowes Business Insight, a global leader in location-based intelligence and long-time parter with the agency.
“The Wanderlust Visitor Profile™ is the first product of its kind developed specifically for Travel & Tourism. It utilizes the same powerful consumer insight tools and data sets leveraged by leading marketers, including OfficeMax, Experian, CitiFinancial, MasterCard and Verizon,” according to Mark Shipley, President and Chief Strategic Officer at Wanderlust. “In the past, access to these analytical tools and data have been out of the financial reach of most in our industry. Considering the current state of the economy and its impact on tourism, this product introduction couldn’t have come at a more opportune time for destination marketers.”
A robust consumer intelligence and decision making tool that cross-references a consumer database against geographic, demographic and lifestyle data sets, The Wanderlust Visitor Profile™ provides a rooftop-level view of visitor characteristics and behaviors. Specifically for use by tourism promotion organizations and agencies, management companies, lodging properties, attractions and sports properties, the Visitor Profile incorporates amalgamated demographic and psychographic data to provide extensive lifestyle and geo-specific information about the people in the database.
The Wanderlust Visitor Profile is the starting point to owning the voice of the consumer, strengthening credibility with board and industry partners, designing more desirable promotional packages, creating more relevant marketing messages, increasing response rates and reducing wasteful media spend. It includes a demographic and geographic analysis of the database, identification of prime audiences and what makes them tick, insights into their purchase behavior and media usage patterns, and identification of the zip codes within the effective marketing area where others with these same characteristics reside.
Wanderlust will be demonstrating the Visitor Profile at the 2009 DMAI Convention in Atlanta. Interested parties are encouraged to pre-schedule a demo time by contacting Gavin Landry or by stopping by booth 1008 in the convention center.
About WanderlustWanderlust is an ad agency that specializes in travel marketing & destination branding. We help our clients understand what drives desire for travel, to bridge the gap from traditional media to the internet, and build integrated marketing communications programs designed to deliver people to their destinations.
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Contact: Mark Shipley