Stand-Alone Website Marketing Applications

For the past few years now, there have been an increasing number of highly focused applications to improve the performance of your website and internet marketing efforts. Frequently, we’ve used them ourselves and recommended them to help our clients. Up until recently, however, there were significant limitations on the kinds of data you could monitor about the results of your internet marketing campaigns.

Wordtracker, for instance, can help you discover keywords and phrases, but it can’t tell you how well your site ranks for those keywords, which words are delivering the most visitors to each page of your site, and which are resulting in the highest percentage of conversions.

Google Analytics

While Google Analytics can do a lot of things, including painting a vivid picture of your website visitors as a group or in segments, it can’t tell you much about any single visitor:

• Their behavior
• Who they are (including their email address)
• How they got to your site
• The path they took
• Where they converted

Nor can it tell you which visitors have been the most active and what content they found most valuable.

In the spring of 2009, Google changed the rules of the game

Thanks to the release of Google API earlier this year, many of these limitations have been eliminated -- opening up the opportunity for the next generation of internet marketing tools: The Web Marketing Dashboard.