Wanderlust Welcomes Glimmerglass

I just returned from our first meeting with our newest client - The Glimmerglass Festival in Cooperstown, New York. To opera aficionados, Glimmerglass is the most prestigious destination opera festival east of Santa Fe, New Mexico. They learned about our work for Howe Caverns, tracked us down and gave us a call.

The Glimmerglass Festival's needs are a perfect fit for Wanderlust's expertise: Repositioning an Underperforming Destination. Over the past several years, audiences have been in decline, exacerbated by the Great Recession. We've been charged with turning that trend around. 

We've got a lot to work with. Glimmerglass has real brand equity. The upcoming 2011 season will premiere a number of big changes, including new management, a new name, a new expanded approach to programming, a new agency (Wanderlust), and if all goes as planned, a significant increase in attendance in 2011.

We're excited by the future. Stay tuned.